Dead Horse Designs Calvary Fashion Logo for Duck Dynasty's Jep Robertson

A Logo is a Brand.

We ask Dead Horse Branding designer Rick Caballo how he came up with the Calvary logo for Jep and Jessica Robertson from A & E's hit TV show Duck Dynasty..

The best logos are the most simple, if a 4 year old and can remember and draw it, you’ve got something good!! Logos like NIKE, Apple and Mcdonalds are great examples of simplicity. Strong: The Robertson’s are hunters so I thought I’d give it a slight military vibe to the logo, given that guns are the common thread. You don’t get any more stronger than the military, they make Hulk Hogan look weak! I also shaped the duck like it would almost be an eagle, again the military theme is present.

Patriotic: The Duck is designed in a way to make it look like the USA flag.The wing is red and white with the Blue body with Stars as the feet and eyes, USA all the way!!!! Plus stye stars add a feminine flair to the logo. Cool & Edgy: The Audience knows the Robertson’s as Duck hunters, so I thought the logo needed to be a duck. Not just any duck a cool duck!! The way the lines flow and the fact that it represents a USA flag is cool. The extra edge comes from the distressing. A little grit added to a design gives it a little more masculinity and shows that it has stood the test of time. Timeless & simple: This logo is true to the brand and it will still be in style 60 years from now, through its simplicity lines and military connection.